AEON to build massive shopping mall in Hai Duong: An unexpected move

Aeon Vietnam has taken an unexpected step by announcing that it will invest a total of VND1.17 trillion to build a new shopping mall in Hai Duong.

Key Contents

• Construction of Hai Duong Shopping Mall : AEON Vietnam to build 'AEON Hai Duong Shopping Center' after acquiring Hai Duong Trade Center project.
• Large-scale investment : total investment of VND 1.17 trillion, targeting completion and operation in the third quarter of 2026.
• Strategic Choice : Moving away from a large city-centric investment strategy and expanding into smaller cities with high growth potential.

Details

• Project Information :
  • Location: Tachikoi District, Hai Duong City, near Lien Hong Temple.
  • Size: 150 booths on a 35,000m² site, with a rental area of over 30,000m².
  • Facilities: Complex facilities including shopping, trade, service, entertainment, and cuisine.
• Reasons for choosing Hai Duong :
  • High growth potential, including rapid urbanization, population growth, and rising income levels.
  • A less competitive market environment due to the lack of large commercial centers.
  • A strategic location between Hanoi and Hai Phong.
• ION'S GROWTH STRATEGY :
  • Investment expansion from metropolitan centers to small and medium-sized cities is expected to have a market dominance effect.
  • Expanding Vietnam Market Share, Investing $1.5 Billion Over 10 Years.
  • Aeon's third largest operating profit market after Vietnam, Japan and China.
• Local economic impact :
  • Providing high-quality shopping and entertainment opportunities for local residents.
  • Stimulate local economy and promote competition.

conclusion

The construction of Aeon's Hai Duong shopping mall heralds a new change in the Vietnamese distribution market. Aeon's strategy of moving away from its investment strategy centered on large cities and expanding into medium-sized cities with high growth potential is drawing attention to what impact it will have on the Vietnamese distribution market in the future.

Aeon Vietnam has taken an unexpected step by announcing that it will invest a total of VND1.17 trillion to build a new shopping mall in Hai Duong.

Key Contents

• Construction of Hai Duong Shopping Mall : AEON Vietnam to build 'AEON Hai Duong Shopping Center' after acquiring Hai Duong Trade Center project.
• Large-scale investment : total investment of VND 1.17 trillion, targeting completion and operation in the third quarter of 2026.
• Strategic Choice : Moving away from a large city-centric investment strategy and expanding into smaller cities with high growth potential.

Details

• Project Information :
  • Location: Tachikoi District, Hai Duong City, near Lien Hong Temple.
  • Size: 150 booths on a 35,000m² site, with a rental area of over 30,000m².
  • Facilities: Complex facilities including shopping, trade, service, entertainment, and cuisine.
• Reasons for choosing Hai Duong :
  • High growth potential, including rapid urbanization, population growth, and rising income levels.
  • A less competitive market environment due to the lack of large commercial centers.
  • A strategic location between Hanoi and Hai Phong.
• Ion's Growth Strategy :
  • Investment expansion from metropolitan centers to small and medium-sized cities is expected to have a market dominance effect.
  • Expanding Vietnam Market Share, Investing $1.5 Billion Over 10 Years.
  • Aeon's third largest operating profit market after Vietnam, Japan and China.
• Local economic impact :
  • Providing high-quality shopping and entertainment opportunities for local residents.
  • Stimulate local economy and promote competition.

conclusion

The construction of Aeon's Hai Duong shopping mall heralds a new change in the Vietnamese distribution market. Aeon's strategy of moving away from its investment strategy centered on large cities and expanding into medium-sized cities with high growth potential is drawing attention to what impact it will have on the Vietnamese distribution market in the future.

Aeon Vietnam has taken an unexpected step by announcing that it will invest a total of VND1.17 trillion to build a new shopping mall in Hai Duong.

Key Contents

• Construction of Hai Duong Shopping Mall : AEON Vietnam to build 'AEON Hai Duong Shopping Center' after acquiring Hai Duong Trade Center project.
• Large-scale investment : total investment of VND 1.17 trillion, targeting completion and operation in the third quarter of 2026.
• Strategic Choice : Moving away from a large city-centric investment strategy and expanding into smaller cities with high growth potential.

Details

• Project Information :
  • Location: Tachikoi District, Hai Duong City, near Lien Hong Temple.
  • Size: 150 booths on a 35,000m² site, with a rental area of over 30,000m².
  • Facilities: Complex facilities including shopping, trade, service, entertainment, and cuisine.
• Reasons for choosing Hai Duong :
  • High growth potential, including rapid urbanization, population growth, and rising income levels.
  • A less competitive market environment due to the lack of large commercial centers.
  • A strategic location between Hanoi and Hai Phong.
• ION'S GROWTH STRATEGY :
  • Investment expansion from metropolitan centers to small and medium-sized cities is expected to have a market dominance effect.
  • Expanding Vietnam Market Share, Investing $1.5 Billion Over 10 Years.
  • Aeon's third largest operating profit market after Vietnam, Japan and China.
• Local economic impact :
  • Providing high-quality shopping and entertainment opportunities for local residents.
  • Stimulate local economy and promote competition.

conclusion

The construction of Aeon's Hai Duong shopping mall heralds a new change in the Vietnamese distribution market. Aeon's strategy of moving away from its investment strategy centered on large cities and expanding into medium-sized cities with high growth potential is drawing attention to what impact it will have on the Vietnamese distribution market in the future.